Smart Email Marketing 2022 – John Grimshaw & Smart Marketer
PLEASE CHECK VIDEO OF ALL CONTENTS HERE:
I completely changed my career and after watching the email marketing course in November
I landed work with 5 different clients immediately!
FOUNDER & CEO, THRIVELIA
Are You Struggling With High Ad Costs & Low Email Revenue Since Apple’s IOS Updates?
We completely updated Smart Email Marketing to tackle the biggest problems (and opportunities) facing email marketers in 2022.
- LOWER FACEBOOK AD COSTS POST-IOS 14
Facebook is still the #1 platform for reaching new audiences, but it isn’t converting as well since iOS 14.
Fortunately, email has a 2.5x higher conversion rate compared to ads.
Our Email Marketing System (packed with 22 advanced campaigns) will help you convert your Facebook traffic for a fraction of the price, so you can maximize your ROI.
- MAKE EMAIL YOUR #1 SALES CHANNEL
If email accounts for less than 40% of your revenue, then you have a major opportunity for growth!
Not only is email the most profitable sales channel (approx. 40x ROI vs 1.5x on Facebook), it’s also the most reliable.
Think about how much of a headache Facebook has been over the last few years (especially iOS 14), or how many businesses have crumbled because of a Google update.
- STAY AHEAD OF IOS 15 & THE NEW GMAIL UPDATES
Organic reach on Facebook has dropped to 2%, which means 98% of your audience doesn’t even see your marketing.
Meanwhile, email’s 80% organic reach makes it the cheapest way to nurture leads and generate repeat purchases.
That’s why it’s crucial to adapt to iOS 15 & the new Google update, so you can avoid the Spam folder and continue to get clicks and opens.
A new Gmail update is cutting email sales in half… Here’s the solution we used to 2X opens, 4X clicks & take back our revenue.
Gmail made a big algorithm change in January 2022.
All the sudden, brands like ours — that follow best practices and send emails our customers actually want — found themselves in the spam folder.
Oh, and our email sales plummeted overnight.
We tried everything to fix it: changing our copy, mailing to different segments, even hiring a service… but nothing worked.
Then we found the solution.
Our resident email expert (and your course instructor) John Grimshaw discovered the answer: ✔️shift to a dedicated sending domain and ✔️run a warm-up email sequence.
In a few short weeks, we 2X’d opens and 4X’d clicks. Hallelujah!
We estimate 30–40% of businesses have already been affected by Gmail’s update, but even if you haven’t yet…
We recommend you start preparing now.
That way, your email revenue doesn’t plummet during your biggest promo of the year (like it did for us).
We cover the entire 4-step process — including email templates you can swipe for your warm-up sequence — in Module 6 of Smart Email Marketing.
How To Warm Up A Sending Configuration
Is your list suffering from low open rates and poor deliverability? Learn how to measure the health of your list and diagnose any urgent problems in this free preview from Module 6.
An On-Demand Training Program That Teaches Anyone How To Grow A Brand With Email.
The new Smart Email Marketing is the most up-to-date email marketing course on the planet. It’s packed with 107 streamable videos, 22 advanced campaigns, 110+ email templates & examples, and 55 different course resources to help you turn email into a huge revenue channel for your business.
Crucial Cornerstones Of Email Marketing
Learn how to audit your brand’s email performance, create better-selling offers, and craft the perfect email template as you discover what it takes to succeed as an email marketer.
Build Your List
Your email list is the most valuable asset a digital brand owns. In this module, you’ll learn how to build and grow yours as quickly and efficiently as possible using paid traffic channels.
Crafting Your Email Copy
In this module, we dive into one of the best kept secrets (and most important skills) that makes email marketing work for any business: How to craft a unique brand voice.
Automation Engine Campaigns
Automated email flows will drive the majority of your email sales, and here we give you 14 of our most profitable campaigns and teach you how to add them to your business.
Generating Revenue: Promo Emails
Want some extra sales today? This module includes 7 types of multi-day promotional campaigns you can launch year round to boost revenue and drive free traffic.
Hitting The Inbox: Email Deliverability
Apple’s iOS 15 and Google’s new Spam Filter are changing email forever. We’ll teach you the skills you need to improve deliverability and protect your biggest sales channel.
Analytics & Optimizations
Learn the easiest ways to track your email performance, so you can start using honest data to make smarter (and more profitable) decisions in your business. No math degree required!
Leveraging Your Other Owned Media
Email is owned media: it’s cheap, easy, and gives you more control than ads. This bonus content shows you how to use other owned media like SMS and Messenger in your business, too.
Each module of SEM combines strategy sessions, step-by-step tutorials, email templates, and 55 brand new course resources to give you a clear path to success.
- 110+ Email Templates & Examples
- 15 Automated Sequences
- Facebook Lead Gen. Campaigns
- Customer Review Campaigns
- Course Workbook w/ Expanded Notes
- Flow Metrics Worksheets
- Email Audit
- 22 “Done For You” Email Campaigns
- 7 Promotional Campaigns
- Apple iOS 15 Solutions
- 16 In-Video Quizzes
- Quality Review Checklist
- Campaign Map Worksheet
- Copywriting Toolbox
- 107 Total Videos
- 37 Walkthroughs
- Google Warm-Up Series
- 2 SEM Swipe Files
- Webinar Promo Checklist
- Brand Voice Worksheet
- Offer Formulas
You also get free course updates through 2024 including updated walkthroughs, bonus videos, resources, swipe files and more whenever they’re needed.
Your insights and training have helped me grow my employers website revenue to over $5 million my first year, 35–40% from email alone.
– MICHAEL W
22 Advanced Email Campaigns With 110+ Email Templates & Examples Any Brand Can Copy.
GENERATE & NURTURE LEADS
8 campaigns that generate more leads and brand assets for your business.
- Welcome Sequence
- Social Contests
- Out Of Stock Sequence
- Webinar Registration
- Ambassador Request Sequence
- UGC Request Sequence
- Feedback Request Sequence
- 2x Buyer Survey Email Sequence
CONVERT MORE BUYERS
8 campaigns to convert new buyers and launch more promotions.
- Flash Sale
- 8 Day Double Down
- Cart Abandonment Sequence
- Browse Abandonment Sequence
- Cross-Sell Sequence
- Price Hike
- Extra Extra!
INCREASE REPEAT PURCHASES
6 campaigns that increase repeat purchases and create life-long fans.
- Pre-Arrival Sequence
- Customer Winback Sequence
- Repeat Purchase Sequence
- Free Giveaways
- Birthday Sequence
- Sunset Sequence
Preview The Course
You don’t have to take our word for it…
Get a sneak peek of our Flash Sale templates (1 of 22 campaigns), then decide for yourself if advanced email marketing like this will help you grow your business in 2022.
“We’re on day 3 of the 4 day price hike and it has been the most dominant, ridiculously high-performing email campaign we’ve ever sent.”
– Scott W.
Meet Your Instructor
Hi, I’m John!
I’m Smart Marketer’s data-obsessed CMO, and in my career I’ve sent over 443,000,000 emails.
But more importantly for you, in just 12 months I doubled Smart Marketer’s email revenue using the same email system I teach in this course.
Which is amazing because Ezra is a fantastic email marketer who had already generated millions of dollars with this sales channel.
But hey, it just goes to show you that even a marketer as smart as Ezra can’t possibly manage everything on his own.
As the business owner his attention was split a dozen different ways, so even though email was already Ezra’s biggest revenue generator, he knew that to grow the brand he needed someone who could focus on email full time.
So when Ezra made me his CMO, managing the email list was my highest priority.
You may not realize it, but an email specialist is one of the most important roles on any marketing team.
This person does a heck of a lot more than just send out blog posts: they generate the most revenue, engage with the most customers, and help grow the brand’s most valuable asset — your email list.
And if you don’t invest in your email specialist and give them the tools they need to succeed, it doesn’t just hurt your email revenue — it lowers ROI from every other channel.
That’s why we created Smart Email Marketing.
In this program, I will help you or a team master the skills I use every day as a professional email specialist, so you can drive more email revenue for your own business or any brand that hires you.
“Should I Join This Course?”
ALL BUSINESS TYPES
The system works across all markets and industries: ecommerce, info products, SaaS, agencies — you name it.
ALL TEAM SIZES
Whether you’re a do-it-yourself business owner or you have a designated email specialist like John, this is the most efficient system for leveraging email to drive growth.
ALL SKILL LEVELS
Depending on your experience level, this course can help you build an email system from scratch or improve the skills you already have.
Email is the most affordable and most profitable marketing channel — and it works at all scales. No matter your budget, SEM will help you get a high ROI from your investment.
Smart Email Marketing 2022 By John Grimshaw – Smart Marketer, What is it included (Content proof: Watch here!)
In the dynamic landscape of digital marketing, mastering advanced email marketing is crucial for sustained success. This course, curated by industry expert John Grimshaw, dives deep into the intricacies of contemporary email marketing, equipping marketers with the latest strategies and insights to navigate the complexities of 2022’s email marketing landscape.
2. Fundamentals of Email Marketing
Understanding the foundational elements is key to successful email marketing. This section offers a comprehensive overview of the basics, from the importance of list building to maintaining quality contacts. Marketers will gain insights into establishing a solid foundation, ensuring the success of their email campaigns.
3. Advanced Strategies for 2022
Delve into the intricacies of advanced email marketing strategies with a focus on personalization and segmentation. John Grimshaw explores how these elements play pivotal roles in crafting impactful campaigns. Participants will gain a deep understanding of staying ahead in 2022’s competitive digital market by tailoring their campaigns to individual preferences and behaviors.
4. Practical Implementation of Automation
This section provides a step-by-step guide to the practical implementation of automation in email marketing. Automation is a powerful tool that can significantly enhance efficiency and effectiveness. Through real-world examples, participants will learn how to set up automated campaigns that streamline workflows and deliver targeted messages with precision.
5. Analyzing and Optimizing Email Campaigns
In the rapidly evolving digital landscape, analytics is the compass guiding marketers to success. This module emphasizes the significance of analytics in shaping marketing strategies. A/B testing, a cornerstone of optimization, is explored in depth, providing marketers with the tools to refine and improve their campaigns continually.
As we conclude this transformative journey through the realms of smart email marketing, take a moment to reflect on the key takeaways. Armed with the latest strategies, insights, and practical skills, participants are empowered to apply this newfound knowledge in their digital marketing endeavors. Unleash the power of smart email marketing in 2022, and elevate your campaigns to new heights.
- Key Benefits:
- Advanced email marketing strategies for 2022
- In-depth coverage of personalization and segmentation
- Practical insights into effective automation and analytics
- Course Structure:
- Module 1: Fundamentals of Email Marketing
- Module 2: Advanced Strategies for 2022
- Module 3: Practical Implementation of Automation
- Module 4: Analyzing and Optimizing Email Campaigns
- Course Curriculum:
- Personalization Techniques
- Behavioral Trigger Implementation
- Mobile-Optimized Campaigns
- A/B Testing Best Practices
- Customer Retention Strategies
- Email Copywriting Mastery
- Target Audience:
- Marketing professionals
- Business owners
- Anyone seeking to enhance their email marketing skills
John Grimshaw, Smart Marketer
Tutor Profiles: John Grimshaw is a seasoned marketing professional with over a decade of experience in developing and implementing successful email marketing strategies. Holding a master’s degree in Marketing, John brings a wealth of practical knowledge to his courses.
Credentials: John Grimshaw has been recognized for his outstanding contributions to the field, receiving the “Email Marketing Expert” award at the Annual Marketing Excellence Awards. He holds certifications in Advanced Email Marketing and is a trusted authority in the industry.
Testimonials: “John’s course revolutionized our approach to email marketing, resulting in a significant increase in engagement and conversions.” – Marketing Director
- Q: What are the key strategies covered in the article?
A: The article delves into advanced email marketing strategies for 2022, including personalization, segmentation, and automation.
- Q: How important is email analytics for a successful campaign?
A: Email analytics play a crucial role in evaluating campaign performance, guiding marketers to make data-driven decisions for better results.
- Q: How does the article address customer retention through email?
A: Customer retention strategies are explored, emphasizing personalized campaigns and behavioral triggers to enhance customer loyalty.
- Q: Are mobile-optimized email campaigns discussed in the article?
A: Yes, the article highlights the significance of mobile optimization for effective email marketing on various devices.
- Q: What topics are covered under A/B testing in the context of email marketing?
A: A/B testing methodologies are detailed, providing insights into optimizing email content and layouts for increased engagement.
- Q: How does the article approach email copywriting for better conversions?
A: The article offers insights into crafting compelling email copy that resonates with the audience, leading to higher conversion rates.
- Q: Is there information on utilizing behavioral triggers in email marketing?
A: Yes, the article explores the effective use of behavioral triggers to enhance the relevance and impact of email campaigns.
- Q: What role does automation play in modern email marketing strategies?
A: Automation’s role is discussed, showcasing its efficiency in streamlining repetitive tasks and ensuring timely, personalized communication.
- Q: How can marketers implement segmentation for better-targeted email campaigns?
A: The article provides guidance on leveraging segmentation to tailor content based on audience preferences, leading to more targeted campaigns.
- Q: Are there tips for creating successful mobile-optimized email campaigns?
A: Yes, the article includes tips on designing mobile-friendly emails to ensure a seamless user experience across devices.